Vail Resorts said Epic Pass sales declined slightly this winter. However, pass revenue is still up thanks to a price increase.
Park City Mountain owner Vail Resorts reported a 2% year-over-year decline in Epic Pass sales during its quarterly earnings call.
Despite selling fewer passes, revenue from pass sales is up 4% year-over-year. The company attributed that to the 8% increase in Epic Pass prices this season.
Vail Resorts CEO Kirsten Lynch said a total of 2.3 million passholders are expected to generate more than $975 million in revenue this winter. She estimates they will account for about 75% of all skier visits at Vail’s 42 mountains in North America, Europe and Australia.
“Our North American pass sales highlight strong loyalty with growth among renewing pass holders across all geographies,” Lynch said. “For the full selling season, the company acquired a substantial number of new pass holders, however the absolute number of new guests was smaller compared to the prior year, driving the overall unit decline for the full season.”
Over the last four years, Vail said Epic Pass sales have grown by 59%, resulting in a 47% increase in sales dollars.
To read the full story, visit KPCW.org.
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