Purple is back.
Really back.
On Wednesday, the Utah Jazz unveiled new uniforms for the 2024-25 and 2025-26 seasons. Being phased out is the “Spotlight Yellow” color the team wore in recent years, and in comes a new “Mountain Basketball” theme that fully embraces purple as the Jazz’s primary color moving forward.
The Jazz also want Utah’s mountains to be at the core of their brand identity.
(Utah Jazz) The four new Jazz jerseys, and their release dates.
“It’s really been a philosophy that’s been a part of who we are. ... We realized that this was a really good time to bring that back into the forefront,” Ben Barnes, the team’s senior brand director, said. “It’s informed our culture since the team moved here. It’s rooted in our homes, our unparalleled love for the sport, the rigor of playing with elevation and in the confidence of the community on the rise.”
The jerseys will be added to the Jazz’s schedule gradually.
The team’s “City” uniform — with a purple base, stark white mountains and an upward-slanting “Utah” in the middle — will see action as early as this year. After Jan. 1, a black mountain jersey will be introduced as the team’s “Statement” jersey.
In 2025-26, two new “Mountain Utah” uniforms will be added to the mix — one white, one purple, but both with gradient mountain features front and center.
That means the Jazz will have bits of old and new looks for the upcoming 2024-25 season. The white jersey from the Jazz’s last two seasons will still be part of the rotation for now, while the team’s black jersey with yellow lettering will be worn until Dec. 31, when the newer black jersey replaces it.
“Typically this isn’t how things are done, but we wanted to get the story out there,” Barnes said about the dual-themed season.
The new look involves re-colored logos, what the Jazz are calling Mountain Purple, Midnight Black, and Sky Blue as the team’s colors moving forward.
(Utah Jazz) A logo sheet of logos the Utah Jazz will use moving forward.
Three of the four upcoming new jerseys feature “Utah” on the front rather than “Jazz” — a choice Barnes says was intentional.
“We’re one of the few teams in the NBA that represents an entire state and not just a city. I think that’s important,” Barnes said. “We wanted to make sure that Utah was front and center on our uniforms for this uniform set.”
These jerseys won’t be available for fan purchase right away. Instead, the team is targeting a fan purchase date of “fall 2024″ for the “City” edition purple jersey, and “early 2025″ for the black “Statement” jersey. The two 2025-26 jerseys won’t be available for purchase until the following season.
New York-based creative design studio Doubleday & Cartwright helped the Jazz build the branding. The Smith Entertainment Group is contracting with the studio to create the new Utah NHL team’s branding as well.
As part of the jersey unveiling, about 50 Junior Jazz participants were chosen to participate in a photo shoot for the team. Photos were taken around the valley — at Ridgeview Elementary and Fort Herriman Middle School in Herriman, and at Churchill Junior High in Millcreek.
The approximately 70,000 Junior Jazz participants around the state will receive a reversible version of the jersey, with the purple “City” jersey on the front and the black “Statement” jersey on the back.
(Utah Jazz) A photoshoot featuring four Junior Jazz participants highlights four new Jazz jerseys.
