Two of Utahns’ favorite brands are partnering up.
The Utah Jazz and Stanley, the now-trending mug company, announced a new multi-year sponsorship on Wednesday that will see various Stanley products with Jazz branding sold within the Delta Center.
While Stanley has existed for over a century, the company has recently seen sales spike as social media influencers and celebrities have started using or endorsing the big “Quencher” cup.
The trend started in Utah as bloggers picked up the mugs. Stanley revenues multiplied from $73 million in 2019 to $750 million in 2023.
Stanley sales have caused chaos in some stores, including overnight lines outside of Targets when the company began selling its Starbucks’ branded cups there.
This week, Saturday Night Live parodied the trend with their “Big Dumb Cups” sketch. Recently, social media has also criticized the cups for containing lead underneath the steel insulation layer.
The Jazz’s game against the Bucks on Sunday, Feb. 4 may see increased interest, too. Fans with tickets for the game can purchase “a limited number” of Jazz-branded cups that will be for sale within the in-arena Utah Jazz team store; either a 40 oz “Quencher” mug in black or white, or a 30 oz “IceFlow Tumbler” in white. There will also be a free customization station for the mugs inside the Delta Center that night.
The Jazz also announced that Stanley and the team will each donate $19.13 — chosen to note Stanley’s founding year — to Wasatch Community Gardens for each steal the Jazz get in on-court play for the 2023-24 season.
