The first faceoff of Utah’s NHL era is here.
Starting this week, fans can weigh in on the franchise’s name.
The team on Wednesday opened the first of multiple surveys it intends to conduct over the coming weeks, giving fans 20 options to vote for.
• Utah Ice
• Utah HC
• Utah Outlaws
• Utah Blizzard
• Utah Blast
• Utah Freeze
• Utah Yeti
• Utah Frost
• Utah Caribou
• Utah Mountaineers
• Utah Swarm
• Utah Powder
• Utah Hive
• Utah Mammoth
• Utah Venom
• Utah Glaciers
• Utah Canyons
• Utah Squall
• Utah Black Diamonds
• Utah Fury
“Utah’s NHL team is a community asset, and we want to make sure that the community has a say in what the name is,” Utah NHL owner Ryan Smith said in a news release. “Utah has shown up for this team from the moment the NHL awarded us the franchise less than three weeks ago, and it is only fitting that our fans get the rare opportunity to help name the team they’ll be cheering for. "
Voting is open until May 22. Smith Entertainment Group said the survey will use a number of strategies, including “geo-location identification” in “the prevention of ballot box stuffing.”
The chosen team name is expected to be announced sometime before the 2025-26 season. But the puck drops at the start of the upcoming season, however, the team will only be wearing “Utah” on its jerseys — there will be no logo, branding, mascot or official colors on the ice until the 2025 campaign.
In the interim, the creative agency Doubleday and Cartwright — which has designed branding for multiple sports teams, including Inter Miami and the Milwaukee Bucks — will craft the look of Utah’s hockey team.
