Every March, ski areas around the country make a game of enticing skiers and snowboarders to purchase their pass for the following season as early as possible. On Thursday, Alterra Mountain Resorts and Snowbasin laid their cards on the table for 2024-25.
In addition to Solitude Mountain Resort and Deer Valley Resort, which it owns, Alterra controls the multi-resort Ikon Pass. Likely the most popular ski pass sold in Utah, it offers access to five of the state’s 15 resorts. That includes unlimited days at Solitude, plus five to seven days at Alta Ski Area, Brighton Resort, Deer Valley, Snowbird, depending on the pass.
The opening price for next season’s Ikon Pass is $1,249 for an adult (plus a $100 discount for current Ikon Pass holders). That’s a $90 increase over this season for a pass gives skiers unlimited access, sans blackout dates, to 17 resorts across the United States and Canada. Plus, it is good for up to seven days at 40 other resorts around the world. The Ikon Base Pass, meanwhile, currently costs $869 for an adult for full access to 14 resorts plus up to five days at 36 other ski areas.
Alta, Deer Vally and Snowbasin — as well as Wyoming’s Jackson Hole and Idaho’s Sun Valley, plus two others — can only be accessed on an Ikon Pass added by upgrading to a Base Plus Pass for an extra $250 or buying the full Ikon Pass.
In recent years, resorts have begun requiring Ikon Pass holders to make reservations. Next season, according to the Ikon Pass website, Deer Valley will be the only Utah ski area to require reservations.
Ikon Pass sales begin March 14.
Though it is included in upper-tier Ikon Passes, Snowbasin also rolled out its own season pass offerings Thursday.
The Snowbasin Premiere Pass costs $1,129 for adults (27-64). It includes unlimited riding with no blackout dates at Snowbasin plus five days at Sun Valley. For an extra $400, season pass buyers can add a full Ikon Pass. Discounts are offered for seniors (65-older), young adults (19-26), kids (5-12) and military members. The resort also offers more budget-friendly “Value Passes.” Starting at $499 for adults, they include midweek passes and full passes with blackout dates.
Sales of Snowbasin season passes begin Tuesday. Purchasers can ride lifts for the remainder of this season and through the summer. Prices will increase at the end of April, according to the resort’s website.
Several ski areas kicked off the annual ski season-pass frenzy Tuesday. Among them were Powder Mountain — which drew ire on social media for dropping its season pass caps — and Vail Resorts, operator of the Epic Pass. Expect more resorts to release their early offerings throughout the month.
