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Downtown Salt Lake City property owner with ties to Snowbird wants OK to build new high-rise

Representatives for the rezone process believe the change will allow for more housing and community value.

A company with ties to Snowbird and Woodward Park City ski resorts has submitted a Salt Lake City rezoning request that, if granted, would allow it to increase the height and number of units for a proposed build a few blocks east of City Creek Center.

In documents submitted to the city, the plot’s owner presents two conceptual designs it could put on the downtown lot at 265 E. 100 South — one if the rezone is granted, and one if it isn’t, as first reported by Building Salt Lake.

One of the designs — if the rezone isn’t allowed — is a “Texas donut” structure that would wrap around a courtyard sitting atop a parking structure.

The document states that build would have a possible 250 possible units if the courtyard were accessible to the public, and could be no taller than 75 feet, or 95 feet with a review process.

With a rezone, the building’s conceptual high-rise build sits at least 120 feet tall with 500 units, which it says would give the “opportunity for subsidized/for sale units.”

The larger rezone concept would also include a “mid-block” walkway, as well as dining and retail locations accessible to a public plaza.

“There has been no engineering, no structural. It’s all just conceptual ideas to show the city of like, ‘Hey, we feel like there’s a higher and better use of this property,’” said Joe Brown, the chief financial and operations officer of Silverado Management, an Orem-based company representing the land owner in the rezoning efforts. “That was the whole purpose of those contrasting designs.”

The rezone application states it’s part of the area’s downtown master plan to increase foot traffic and trade surface parking and low-density office space for mixed-use places.

Along with increasing housing opportunities, Brown said he thinks the rezone would allow better integration into city parks and trails, providing for “a better use of space” that he feels “would fit really nicely in downtown.”

If the rezone request fails, he said, he thinks the lot would become “another apartment project.”

Should it succeed, “We’ll go back to the table and really start to design the project and make sure it fits and works financially,” Brown said. “Make sure we can check all the boxes.”

The company that owns the lot, Raven One, is being represented by Silverado Management in its rezone request. Raven One is a subsidiary of the Cummings Group, which also owns Snowbird and Woodward.

Brown said he doubted the project has many ties to the resorts. A representative from Raven One wasn’t immediately available for comment.