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Online survey about downtown sports district comes under fire, but residents will have one more chance to speak out

Poll purportedly from “local leaders” sparks concerns. Salt Lake City Council adds a public hearing for next month.

The Salt Lake City Council will hold one more public hearing ahead of its final vote on the proposed downtown sports and entertainment district, according to a Monday news release that came less than a day after a survey about the project drew flak on social media.

State lawmakers gave their seal of approval to the Smith Entertainment Group’s plan for the area around the Delta Center last week. But a private poll sent to residents generated online criticism, alleging misrepresentation of the project.

A text message distributing the survey told respondents that “Utah needs your input,” according to a screenshot, and stated that “local leaders” partnered with Utah-based research firms to collect data on area issues.

In its news release, the City Council says it, too, “learned of a survey being distributed in partnership with ‘local leaders,’” but adds that it was “not involved” in any surveys about the proposed sports, entertainment, culture and convention district.

“We continue to work hard to make the best decision for our community and want to reassure you that openness and transparency are central to everything we do as a council,” the release stated. “Our focus remains on providing clear, objective information and acting in the best interest of Salt Lake City residents, including preserving public benefits.’

The survey seems to have provided respondents with their own unique link, so that once completed, other respondents could not complete the poll with the same link. The Salt Lake Tribune was unable to access the full survey.

Neither survey firm responded Monday to a request for comment. A spokesperson for Smith Entertainment Group said the survey did not come from the company.

Fairpark resident and Salt Lake City native John Hatch was one of the locals who said he received a text with a personalized survey link. He thought the poll was an attempt to sway residents or to win good publicity for the project, which calls for an increase in the city’s sales tax.

For Hatch, the question that raised the biggest red flag asked, according to a screenshot, the following:

“If the project does not move forward, the Utah Jazz and Utah Hockey Club will relocate, causing a massive blow to the City’s economy. Downtown Salt Lake could turn into Detroit where companies stopped investing in the city — businesses leave, jobs disappear, poverty and homelessness run rampant and the city becomes an empty shell of itself. How important, if at all, is this consideration to you and your opinion about the project and the proposed sales tax increase?”

Hatch said the survey was “very clearly very biased.”

“It was just kind of odd and sort of interesting, and then when I saw other people got it, that also made me interested,” he said. “I think I mainly kept going because I was curious, and I mainly kept going because I wanted places to be able to say, ‘Don’t touch Abravanel Hall.’ That’s what I really care about.”

The council has elected to hold another public hearing Oct. 1 to discuss the proposed sports district and the accompanying half-a-percentage-point sales tax hike, which would funnel $900 million of public money into the project.

If the council signs off, the Utah State Tax Commission would need three months to implement it and begin collecting revenues, according to Monday’s release. The council plans to hold its final vote after next month’s hearing, a spokesperson said, but could defer to a later date.