When Nalini Nadkarni was a kid, she’d run home from school, climb into one of the eight maple trees in her parents’ backyard and spend an afternoon there with an apple and a book.
That time in the treetops set the tone for the rest of her life: She's now a forest ecologist at the University of Utah who's dedicated her career to studying rain forest canopies.
She's also always looking for new ways to get people interested in science, from fashion made with nature imagery to science lectures at the state prison.
"I've tried for years and years to bring the science I do and understand to people outside of academia," she said.
Her childhood memories made her particularly interested in reaching children. After her own 6-year-old daughter asked for a Barbie, Nadkarni decided to re-fashion the iconic dolls as a scientist-explorer in rubber boots rather than high heels.
"Lots of girls, and some little boys, love Barbie," Nadkarni said. "It's almost aspirational, they want to be Barbie."
(Rick Bowmer | AP) This Dec. 3, 2019, photo taken on the University of Utah campus in Salt Lake City shows one of the "treetop Barbies" ecologist Nalini Nadkarni created outfitted with miniature versions of her own gear. Fifteen years after she began making the dolls, Mattel asked her to consult on a new line of Barbies with careers in science and conservation.
That was about 15 years ago. Nadkarni said Barbie-maker Mattel wasn't interested in the idea then, so she decided to redo dolls herself, using gear she collected.
She scoured thrift stores and eBay for Barbie dolls and enlisted help from volunteer seamstresses. She called the creation "Treetop Barbie" and began selling them at cost on her website.
Last year, Mattel began working with National Geographic to create a new line of scientist Barbies. Nadkarni has a longstanding relationship with National Geographic, so when the nonprofit reached out for help, she quickly agreed.
Nadkarni joined a team of female scientists advising Mattel as it made the line of dolls that includes a marine biologist, astrophysicist, photojournalist, conservationist and entomologist.
Sales began in the summer. As a thank you, Mattel sent Nadkarni a one-of-a-kind doll with tree-climbing gear and full dark hair woven with strands of white that made the doll resemble the scientist.
For Nadkarni, the company's investment in the dolls reflects a broader cultural shift toward recognizing women in science, math and technology that could spark an appreciation for science even among kids who don't end up entering the field.
(Sybil Gotsch, via AP) University of Utah ecologist Nalini Nadkarni studies the rainforest canopy in the Monteverde region of Costa Rica in 2014. Nadkarni's childhood of climbing trees shaped her career and now she's hoping she can help kids become interested in science in a new way: Barbies. Nadkarni has long created her own "treetop Barbies" and has now helped Mattel and National Geographic create a line of dolls with careers in science and conservation.
It's not known, though, how career Barbies might affect kids' aspirations. A 2014 study by Oregon State University found that girls who played with the dolls told researchers they could do fewer jobs than boys — even if they played with a doctor Barbie.
The study didn't examine the girls' reasoning, but researchers speculated that Barbie might be an inherently sexualized doll, said associate professor Aurora Sherman, who worked on the paper.
Putting the same doll in a professional outfit likely won't do much to change perceptions about what women can do, she said. But it might help to use it as a starting point for conversations about women in science and math.
"Its really going to depend on how that doll is experienced, and what adults are doing to drive home that message," she said.
Barbie’s icon status gives the doll cultural sway, and the new dolls have the potential to normalize the idea of women in science and engineering, said Kris Macomber, a sociology professor at Meredith College in Raleigh, N.C.
Barbie sales have been increasing as the doll becomes available in different body shapes and careers, but there’s only so much a toy can do to change broader attitudes about what professions are chosen by girls as they grow up, she said.
“Barbie does not hold all the power to change culture,” Macomber said. “But it does contribute.”
