A new era of fun is being promised for the Utah County property where Evermore Park was previously located.
The fantasy-themed amusement park in Pleasant Grove officially closed in April, because the property’s tenants were not able to make their business model work, according to Brandon Fugal, the owner of the 12.7-acre property.
In a news release last week, Fugal announced the private sale of the property. “The new owners have an extraordinary vision that promises to transform the park into something spectacular, and I am delighted to champion their journey,” he wrote.
The new owners of the property are Michelle and Travis Fox. The couple have lived in St. George for 17 years.
“My husband and I, we were doing our first commercials for another company that we have, and when we walked [to Evermore] for the very first time … both of us turned to each other and said, ‘We’re going to own this someday,’ because it was just made for exactly what we were doing and what we were had in store for our company,” Michelle Fox said in a statement.
The release promises “extensive renovations” to the property. But as to what the property will become, community members have the shot at discovering that news through a new initiative called “Hatch the Egg.”
“‘Hatch the Egg’ was a really fun community involvement that we created,” Fox said. “The fun thing is, our son created the egg itself, and then our daughter created the little fairy language that you’re going to be seeing throughout ‘Hatch the Egg’ for the deciphering codes.”
The release states that the interactive tournament will send Utah residents on a “thrilling quest, solving clues about the new owners and the future plans for the park over the next few months.”
Those who participate have the chance to win cash prizes — first place is $20,000 — if they crack the clues to discover what will happen next. (There will be a winner every month.)
“We wanted to make it a really fun experience for the reveal,” Fox said. They’ve also launched “Realm Tube,” a social media strategy that will let community members see what changes are being made.
“Even though the gates are closed, we want everybody in the community to feel like they’re a part of it,” Fox said. “We are going to show every single renovation, everything that we’re doing, and make it a very fun contest and game of ‘What do you believe that this building will become?’”
Fox also said this first contest is to get the community involved, but they want to treat “Hatch the Egg” as a “signature mark” to get other businesses in Utah involved.
People can stay up to date with all renovations through the company’s various channels, including their social media accounts and YouTube.