The LoveLoud Festival is returning to Utah — but not for Pride Month, and with a promise that the festival that celebrates LGBTQ+ youth and teens, will go on the road.
The LoveLoud Foundation and Vivint Arena announced Friday — the first Friday of Pride Month — that the fifth edition of the festival will happen at the Delta Center on Friday, Nov. 3. The Delta Center is the once and future name for The Viv; the name change becomes official on July 1, though new signage has already been installed.
No line-up details were announced Friday. (Last year’s festival happened in May.)
In a thread on the festival’s official Twitter account, organizers referred to a “LoveLoud Tour,” of which the Delta Center show would be a part. The thread also promised more details about tour stops in Washington, D.C., and Austin, Texas.
The theme of the tour, according to the organization, is “Unite the world through music.”
Organizers also wrote on Twitter that they urge fans to visit the LoveLoud booth at the Utah Pride Festival this weekend in Salt Lake City’s Washington Square Park. They said they would have a “special announcement and a LoveLoud Utah Pride exclusive” during the Utah Pride Parade on Sunday.
Imagine Dragons frontman Dan Reynolds launched LoveLoud in 2017, to show support and solidarity for Utah’s LGBTQ+ youth. The event has grown into a day full of musical performances, LGBTQ+ speakers and inclusive booths, creating a space of general acceptance and community.
The first LoveLoud was held at Brent Brown Ballpark in Orem. It moved to Salt Lake City’s Rice-Eccles Stadium in 2018, and Usana Amphitheatre in 2019. The event was put on hold in 2020 and 2021, because of the COVID pandemic.
The event’s 2022 return at Vivint Arena featured Reynolds as well as artists from Utah’s LGBTQ+ community, including former “American Idol” runner-up David Archuleta.
LoveLoud has never been staged outside of Utah. Last year, Reynolds told The Tribune that what makes the festival special is “the people of Utah.” Reynolds also said that “Our goal is to be more efficient every year, to have a louder voice, to reach more people, to make more impact.”
Imagine Dragons is spending the summer in Europe on their Mercury World Tour, which kicked off last summer in Utah. The European leg starts July 30 in Sofia, Bulgaria, and ends Sept. 10 in Berlin.
