Quantcast

Google adds more musical chops with Songza deal

Published July 1, 2014 6:01 pm

Acquisitions • Purchase shows the growing importance of services creating playlists.
This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

San Francisco • Google is fine tuning its digital music strategy with the acquisition of Songza, a service that creates soundtracks tailored for people's changing moods.

Financial terms of the deal announced Tuesday aren't being disclosed. That means the price is considered to be too small to affect Google Inc., which ended March with $59 billion in cash.

The acquisition highlights the growing importance of services that create tailored playlists as more people listen to music through Internet connections on their smartphones, tablets and personal computers.

Apple is buying headphone maker Beats Electronics for $3 billion largely because it prizes the song-picking prowess of a digital music service that Beats has been building.

Google plans to use Songza's technology in its own music-streaming service, as well as its YouTube video site. —