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Cheerios Super Bowl ad stars interracial family

Published January 29, 2014 9:02 am

This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

New York • Cheerios is bringing back an interracial family to star in its Super Bowl ad.

They were featured in an ad last year that made headlines after it sparked ugly comments online. But the negative remarks were followed by an outpouring of support for the fictional family made up of a black dad, white mom and their young daughter.

General Mills, which owns Cheerios, said at the time that it cast the actors to reflect the changing U.S. population. Despite the controversy, the Minneapolis-based company continued running the ad for several months as planned.

In the new spot set to debut during the Super Bowl, the father uses individual Cheerios to illustrate each member of the family, explaining to his young daughter that, "Pretty soon, you're going to have a baby brother."

The girl looks dismayed at first, but then smiles and adds another Cheerio to the little pile.

"And, a puppy," she negotiates. Her father says it's a deal. The ad closes with a shot of the mom, watching from the side, looking alarmed at that development.

A 30-second spot during the Super Bowl costs around $4 million this year. A spokesman for General Mills said the ad is set to air during the first unscheduled time out during the game Sunday.

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