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KSL touts 'Will It Blend?' honor, two years later

Published November 19, 2012 10:02 am

This is an archived article that was published on sltrib.com in 2012, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

OK, so the week of Thanksgiving is a slow news week — but this is getting ridiculous.

KSL's Randall Jeppsen today filed this breathless report about Orem-based blender maker Blendtec scoring a high honor by AdAge, which named Blendtec's famous "Will It Blend?" campaign the No. 1 viral video ad campaign of all time.

Cool, right? But a closer read of the AdAge story reveals that it was posted on Sept. 2, 2010.

Further proof that this is a slow news week: The Cricket almost jumped at the story, before reading the time stamp.