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First-ever 'Latter-day Expo' to show off all things Mormon

Published August 4, 2014 5:13 pm

This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

For the first time in its 33-year history, the LDS Booksellers Association is opening its doors to the book(and other products)-buying public — not just authors and marketers.

On Saturday, Aug. 9, the group is hosting a "Latter-day Expo" from 10 a.m. to 6 p.m. at the South Towne Expo Center in Sandy "aimed at giving families of faith an opportunity to meet with their favorite LDS performing artists, meet their favorite authors, view exhibits, sample everything from artisan breads to scented hand lotions, and watch their favorite performers," it says in a news release.

It's a "Pinterest approach" in which vendors put their products in front of the consumers to see "what ideas catch fire."

Luggage vendors can talk face to face with "the missionary mom who wants to make sure her son's luggage will hold up for 24-plus months," organizers say. Film companies can "show new, never before seen, inspiring productions."

"If we can get products in front of the public, suppliers and retailers will get a better idea of what LDS families want to purchase and why," Bryce Mortimer, member of the LDSBA Board, says in the release. "We also create an opportunity for the innovators and creators to demonstrate to retailers that the public has an interest in their product."

Admission is $8, or you can preorder tickets for $6 online. For more info, visit Latterdayexpo.com.

Peggy Fletcher Stack